How to complicate instructions

We already saw how overuse of pictorial instructions can be confusing. Well, I just ran into a wonderful victory of this trend. I passed a large office copier – the Konica 7222 – and here is what I saw on its document feeder: These guys spared no effort in their belt-and-suspenders approach: there is large … Read more

Ultimate clarity, take 2

Ultimate clarity, take 2 6

Remember those gloves with utterly superfluous instructions? Here is a new contender for “most unnecessary instructions”. This package of sunflower seeds, from the USA, bears the directive: Eating instructions: crack open shells, discard shells, enjoy the seeds! Nice try, Frito-Lay, but – Uh-oh! – you might still get sued by someone: you forgot to tell … Read more

Coffee and Waste

Coffee and Waste 15

Back from NYC… I already reported on the big stuff I saw there; and here is a small but annoying thing I also saw. My hotel room had a drip coffee maker, a standard item in American hotel rooms (and much better than the old dependence on Room Service). But this one had one unusual … Read more

A pure waste of time

Just got off the phone at a teleconference meeting hosted by some service in the USA. I was impressed by the logic of the automated system, which went something like this: “Welcome to the ___ teleconference system. Please enter your passcode”. <I did> “The number you entered is <bla bla bla… all 9 digits read … Read more