How not to design a sign

I came upon this well-meaning sign at a university guest house. Can’t fault its call for responsible behavior, but what were they thinking when they created it? It never ceases to amaze me how little attention people pay to creating text that is easy to read. You see PowerPoint slides with red text on a … Read more

At last, a sensible exit sign!

Those depressing multi-story parking structures are an unavoidable part of a driver’s life… and they can get quite annoying when you need to find your way out of one. Sure, there are signs. Here, for example, is one garage that takes no chances on our missing the exit, and advertises it bilingually and redundantly: The … Read more

Indoor chair, outdoor chair

Indoor chair, outdoor chair 12

I was in the campus of the Academic College of Tel Aviv and l noticed a little courtyard with a nice deck and some garden furniture. What caught my eye was that the chairs were tilted against the tables. The reason became obvious when I saw one chair that had remained upright: it had a … Read more

Target practice

Target practice 14

We all know these automatic coffee machines: you place a paper cup under the nozzle, hit a button, and out comes a flow of some sort of coffee or chocolate drink. The machine at right is a good example. The problem with such manual cup placement is that you risk misaligning the cup to the … Read more

Plug and Gag, Take 2

A while ago I took HP to task for their tendency to fill your hard disk with hundreds of Megs of software when all you need is a printer driver. I am happy to report that they’ve improved their ways… sort of. Back then, I wrote: It is not good manners to sell someone a … Read more

The abused art of form design

People who design forms never cease to amaze. This was very obvious in the era of paper forms. You’d get forms with fields that are patently too small for their content; like this snippet from one I recently filled: Name ______________________________ E-mail ___________ Cellular: _____________________________________________ What were they thinking?? Many email addresses won’t fit on … Read more