An unusual business card design

An unusual business card design 2

Unusual business cards are not rare; many companies and individuals try to deviate from the traditional white rectangle design in the hope of standing out from the crowd. But today I was handed a card that goes far beyond this. Here it is: This card has a rotating wheel that allows different short phrases to … Read more

Sugar and Trees

Sugar and Trees 6

One seldom gives much thought to the humble sugar packet seen in coffee shops (unless one is a sucrologist, at any rate) but there’s an interesting observation related to its design. A few years ago the age-old form factor of these packets – a rectangle some 7 by 5 cm in size – was supplemented … Read more

Simplicity before Greed

Water pitchers at the Science Museum, London

Most cafeterias sell water to their thirsty customers in plastic bottles full of mineral water. The water is no better than the tap water in most countries, its environmental impact is dubious, and of course it turns a tidy profit for the business. As a customer I find it annoying to pay for one of … Read more

A building that looks the part

The Physics and Mathematics faculty building of Bashkir State University

Here is the Physics and Mathematics faculty building in Bashkir State University, in the city of Ufa, capital of the Republic of Bashkortostan, Russia. See what it looks like? Depends on your age or your affection for the history of computing, I suppose.  This building looks like a logarithmic slide rule, the icon of the … Read more

Most amazing pencil case ever

Ashtanur pencil case

This is the Ashtanur pencil case. Once you see it, you can’t help wanting one: it is simply too cool! So I got one, and here it is. These are made by two designers, my friend Ido Mohar and Baruch Mogilevsky, in mimicry of the local flat pita bread – called Ashtanur in Jerusalem, but … Read more

A cozy home for lost baggage

Lost Baggage

Every seasoned traveler knows the drill: you go to baggage claim, everyone’s bags arrive except yours, and you start running around to try and locate it. If you’re lucky, you end up finding your suitcase standing, forlorn and confused, with a few other bags in some corner or another. How it got there nobody can … Read more