The 65 km trip from Jerusalem to Tel Aviv used to take two days on a donkey from biblical days to the 20th century. Then it went down to 3 hours by car in the fifties, then 2 hours, and finally below 60 minutes on the Highway 1 six-lane freeway. Then people bought more cars, … Read more
I was in an appliance store and noticed a stack of boxes containing Kenwood mixers. All other appliances were in ugly white or brown cardboard boxes with some text printed on them; but these mixers were housed in sleek boxes like this: This immediately rang a bell: I’ve seen this sort of super-trendy, designer-look packaging … Read more
I spent a weekend with family in Neot Semadar (Shizafon), a Kibbutz in the Negev desert in the south of Israel. And I mean desert: he place is searing hot in the day, cold at night, and all around is sand, rock and the majestic desolation typical of deserts anywhere. In Israel we’re used to … Read more
People who design signs ought to be careful, because thoughtless signage can so easily lead to confusion… Public restroom signs are a case in point, because people who see them make assumptions. For instance, as someone once pointed out, if one sees a WC sign of the opposite gender and the one for one’s own … Read more
I parked at an Intel plant in Israel, and was delighted to note some conveniently located parking spaces marked “Expecting mother”. I just love this idea: employees carrying a next-generation employee inside certainly deserve this convenience. Besides, just because we provide parking for the handicapped (and very rightly so) doesn’t mean there aren’t other people … Read more
There is no place quite like Israel, and this is reflected in many design decisions made in this country. For instance, consider the Arrivals Hall at Tel Aviv’s Ben Gurion International Airport, which is designed around our family-centric cultural attitude. While in many airports arriving passengers just go out into the street to pick a … Read more
Continuing the theme of using the right tool for the job, here’s my take on a tool that is everywhere: the trusty old stapler. Most everyone uses the usual kind if stapler, either the small size 10 or the regular standard office model. The problem is, neither of these is any good for more than … Read more
Saw the panels below by an elevator. The left one is the familiar elevator control; the one on the right, however, uses fake buttons and reads: “Before you press, think of your health – use the stairs!” Good advice, nicely implemented…
We were in a large drugstore in Germany, when I noticed that all the shopping carts had a large magnifier lens attached to them, like this: The magnifiers were fitted in a sturdy and elegant holder, designed to allow the carts to be stacked in a row as usual. This was a new one for … Read more
We all know the paper towel dispensers that you crank to get the required length out. The more sophisticated ones dispense with the crank action and use an electric motor actuated by a proximity detector: wave your hand in the air in front of the machine and out comes the preset length of paper with … Read more
