A picture is worth a thousand words – when it is a good picture. There is a huge gap in effectiveness between the best and the worst illustrations you see in technical and scientific publications. The trick is to convey the essence of what’s being shown, whether it is a machine, a building or an … Read more
Yesterday I went to the annual conference of the Israeli Society for History and Philosophy of Science, an eclectic event if ever I saw one. Lectures covered such diverse issues as the possible role of quantum effects in neuronal microtubules in creating consciousness (yes, Penrose’s conjecture); blog writing as a therapeutic tool for adolescents with … Read more
Business cards have been around for a long time – very long, if you count visiting cards – so we should not be surprised if they tend to have an innate inertia to them. Still, business has changed so much in recent years – isn’t it time that the cards paid attention? I was scanning … Read more
I was trying to reach the customer service of a company just now. There I was, listening to the endless music of an IVR system, punctuated by the usual happy reminders that I am oh-so-appreciated by them and they’ll get to me real soon (liars!), when something happened. The recording declared that they were very … Read more
These days we all have at least half a dozen gadgets whose batteries require charging, and they each come with their own charger (incompatible with all the others, of course). Now, I won’t push for standardizing the chargers – can’t aim that high – but here is a more modest goal: can we please standardize … Read more
I was interviewed recently by the Columbia Journalism Review for an issue they were putting together about Information Overload, and as promised was then mailed the hardcopy magazine in a manila envelope. I was heartened to see the stamp in the photo on the envelope. Obviously this did not apply in my case – The … Read more
Well, many friends asked to stay current on my adventures outside the cubicle farms, and though it’s early days, here is one thing I’ve been up to: I spend one day each week working with a start-up called Semantinet. It is an attribute of start-ups that they both empower and expect every person in their … Read more
“Truth in advertising” sometimes seems an oxymoron, and the cosmetics industry is hardly where you’d expect to find much of it. So hats off to Neutrogena’s Norwegian Formula hand cream, whose statement on the tube that it “instantly relieves dry or chapped hands – just a dab needed” is absolutely correct. They claim it was … Read more
Quality is an elusive attribute, but you usually know it when you see it. For my part, I keep around a small memento that captures it very well, and comes from my years – long ago – as a forensic scientist. My main job at the time was around electron microscopy of invisible evidence, but … Read more
These days food products come with lots of information, as mandated by our well meaning consumer protection laws. Information, however, does not always enlighten us. I was looking to try a butter spread that doesn’t harden into a brick in the fridge. There are many such products on the supermarket shelves, each proclaiming its virtues … Read more
