Apple world domination 2: Cool packaging!

I was in an appliance store and noticed a stack of boxes containing Kenwood mixers. All other appliances were in ugly white or brown cardboard boxes with some text printed on them; but these mixers were housed in sleek boxes like this: This immediately rang a bell: I’ve seen this sort of super-trendy, designer-look packaging … Read more

Signage and confusion

Signage and confusion 13

People who design signs ought to be careful, because thoughtless signage can so easily lead to confusion… Public restroom signs are a case in point, because people who see them make assumptions. For instance, as someone once pointed out, if one sees a WC sign of the opposite gender and the one for one’s own … Read more

What positronic brains are really made of

What positronic brains are really made of 16

There is a progression in the components of electronic computers. In the forties and fifties they were made of vacuum tubes; in the sixties, of transistors; in the seventies and later of increasingly dense silicon chips. And in the future, according to the vision of SciFi master Isaac Asimov, there will be positronic brains, small … Read more

Apple World Domination: the iPhone Refrigerator

Apple Computer’s incredibly talented design team has had a major influence on the design of contemporary mobile electronics: just visit a cellular phone store and you’ll see how all the companies are scrambling to copy the iPhone’s sleek look and feel, both the hardware and the software. Well, apparently this influence goes beyond mobile devices. … Read more

One key to great customer support

This morning my notebook’s battery died an ignominious death, and I had to hurriedly procure a new one. Not a good start for the day. I called the vendor’s customer support center, and plodded through the Interactive Voice Response (IVR) menu, fully expecting a harrowing experience. Instead, I was routed to a service rep who … Read more

Preferred Parking for TNG!

Preferred Parking for TNG! 20

I parked at an Intel plant in Israel, and was delighted to note some conveniently located parking spaces marked “Expecting mother”. I just love this idea: employees carrying a next-generation employee inside certainly deserve this convenience. Besides, just because we provide parking for the handicapped (and very rightly so) doesn’t mean there aren’t other people … Read more

The moat in Ben Gurion airport

The moat in Ben Gurion airport 23

There is no place quite like Israel, and this is reflected in many design decisions made in this country. For instance, consider the Arrivals Hall at Tel Aviv’s Ben Gurion International Airport, which is designed around our family-centric cultural attitude. While in many airports arriving passengers just go out into the street to pick a … Read more

Coffee or tea, Milord?

Here is a screenshot from the form you fill to join the El Al Frequent Flier club. The form has the usual fields (take my word for it, you to whom Hebrew is Greek), but the one that drew my attention is the Title field preceding the first name. This uses a drop-down box, which … Read more