These days food products come with lots of information, as mandated by our well meaning consumer protection laws. Information, however, does not always enlighten us. I was looking to try a butter spread that doesn’t harden into a brick in the fridge. There are many such products on the supermarket shelves, each proclaiming its virtues … Read more
And now, a nice sighting from Pil and Galia. They report buying a coffee press made by Bodum, a leading maker of these ingenious devices. And on the bottom of the box came this enlightening revelation: “Boiling water and children should be kept apart” At first I actually thought this was said in jest, a … Read more
We already saw how overuse of pictorial instructions can be confusing. Well, I just ran into a wonderful victory of this trend. I passed a large office copier – the Konica 7222 – and here is what I saw on its document feeder: These guys spared no effort in their belt-and-suspenders approach: there is large … Read more
I bought a screen protector for the LCD display on the back of my Nikon D40, and I just have to share the wonderful text on the back of the package, which reads: I’ve already expressed my incredulity at this sort of stuff; this one is just for your reading enjoyment. Incidentally, the product itself … Read more
Here is a box containing some medicine. As the law requires, it has the lot number and expiration date clearly marked. Well, OK, not clearly… in fact, the information is barely visible at all. The law, one can guess, says nothing about the information having to be Legible. It’s not like making the text visible … Read more
Remember those gloves with utterly superfluous instructions? Here is a new contender for “most unnecessary instructions”. This package of sunflower seeds, from the USA, bears the directive: Eating instructions: crack open shells, discard shells, enjoy the seeds! Nice try, Frito-Lay, but – Uh-oh! – you might still get sued by someone: you forgot to tell … Read more
Every commercial piece of software we use comes with an End User License Agreement (EULA), which we all merrily accept without reading. After all, who has time to read a rambling document of barely decipherable legalese that we can’t do anything about anyway? Sometime I do glance through them, and my blood pressure shoots up … Read more
Greg Bear’s hyper-imaginative Sci Fi novel “Eon” brings its protagonists to a parallel reality whose highly advanced post-humans use Picting to communicate; that is, they project in mid-air sequences of holographic icons to convey their thoughts. This may work for post-humans… but can become a problem when mere mortals try it with excessive zeal. I … Read more
Map making is an ancient art, and a great deal of ingenuity has gone over the years into how you can draw the spherical surface of the Earth on a flat piece of paper in a way that still makes sense. That’s where all those map projections like Mercator’s come into play. More recently, to … Read more
Adding clear instructions is part of good product design, right? So: I went to get a flu shot (I still get the flu each winter, but maybe I’d be getting it twice without this?) As the nurse prepared her syringe, I noticed a cardboard box of disposable vinyl gloves on her table. On the side … Read more
