Sugar and Trees

Sugar and Trees 1

One seldom gives much thought to the humble sugar packet seen in coffee shops (unless one is a sucrologist, at any rate) but there’s an interesting observation related to its design. A few years ago the age-old form factor of these packets – a rectangle some 7 by 5 cm in size – was supplemented … Read more

Little Big Biscuit

Little Big Biscuit 7

You need to speak Hebrew and French to detect the hilarity of this photo: Here’s the thing: the package contains a local make of  Petit Peurre cookies, a timeless biscuit design. However, someone decided to brand it as PTIBER GADOL – literally, “Large Petit Beurre“. Except that Petit, of course, means Little… Oh, and incidentally, … Read more