Mind the footprints!

An important element of everyday product design that is all too often ignored is the footprint of an object. I mean, look at these two electric kettles, which are very common kitchen appliances. They serve the exact same purpose; they use the exact same technology; they have the same water capacity. But there’s a big … Read more

Innumeracy in the skies

Was on a United flight enjoying my coffee (such as it was), when I noticed the text on the paper cup. Nice cup: Makes them feel very ecological, no doubt… someone in Marketing must’ve though it a good point to brag about. Except that it’s completely meaningless, of course. This statement remains true even if … Read more

Simplicity before Greed

Water pitchers at the Science Museum, London

Most cafeterias sell water to their thirsty customers in plastic bottles full of mineral water. The water is no better than the tap water in most countries, its environmental impact is dubious, and of course it turns a tidy profit for the business. As a customer I find it annoying to pay for one of … Read more

All shine, no legibility

Shiny buttons on a Tami 4 bar

Here is the control panel of a counter-top cold/hot Tami 4 water bar. Push a button – you get hot water. Push another – here’s a refreshing cup of cold water. But… which button?! Of course, that’s why the buttons – all seven of them, for there’s a lot more you can make this glorified … Read more

Target practice

Target practice 15

We all know these automatic coffee machines: you place a paper cup under the nozzle, hit a button, and out comes a flow of some sort of coffee or chocolate drink. The machine at right is a good example. The problem with such manual cup placement is that you risk misaligning the cup to the … Read more